| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | GS65 | Zappos.com: Developing a Supply Chain to Deliver WOW! | Marks, Michael;Lee, Hau;Hoyt, David W. | General management | Global Brand Management( 1060 ) |
| 2 | 9-502-083 | Inside Intel Inside | Moon, Youngme;Darwall, Christina | Marketing | Global Brand Management( 1060 ) |
| 3 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Global Brand Management( 1060 ) |
| 4 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Global Brand Management( 1060 ) |
| 5 | 9-709-424 | eHarmony | Piskorski, Mikolaj Jan;Halaburda, Hanna;Smith, Troy | Other | Global Brand Management( 1060 ) |
| 6 | 9-715-456 | Apple Inc. in 2015 | Yoffie, David B.;Baldwin, Eric | Other | Global Brand Management( 1060 ) |